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Oh my stock, photos that suck


Almost every website with any resemblance of professionalism uses stock photography. Although it is usually very high resolution, it is so often very low in realism.
Do people actually respond to fake, photographs? Only your own testing can tell for sure, but one thing's for certain, if the images on your site are actually unique and speak to your customers, you have an advantage over everyone else.
Here's my favorite examples of the too-stock photography that we see everywhere!

An enterprise open source firewall appliance!

I needed to setup a content filtering firewall a few weeks ago for an office of about 50 people. The existing firewall was a Sonicwall Pro 4060 which is a very solid firewall and is more than adequate for 50 computers. Sonicwall also has a content filter application that installs on the Pro 4060. The drawback to using Sonicwall's filter is the price. Their filter is billed on a recurring yearly subscription, and would cost about $2,000 per year to use. $2,000 per year was far beyond the budget for such a project, so I went to look for an open source or lower cost setup, hopefully without any annual fee. My first thought was a custom Linux-Debian computer made only to function as a firewall. After some research and a few recommendations, I found a great out-of-the-box Linux operating system, Untangle, that is designed specifically for dedicated firewall applications. This was a much better solution that custom configuring a Linux server.

Customer Feedback Inspires Eddie Bauer Redesign

Eddie Bauer recently revamped its online store design using customer feedback. At first glance, it’s hard to see much difference other than the doesn’t look like much has really changed. But when you look under the hood, you find Eddie Bauer’s packed its new site with plenty of Web 2.0 to improve usability and customer satisfaction.

Giving Gift Givers More Options

We do so much to encourage holiday gift shopping (or birthday, anniversary etc), but do we drop the ball in catering to the special needs of gift givers like gift boxes, gift wrapping, gift announcements / messages and gift receipts?
There are many ways you can accommodate gift givers to improve customer and recipient experience with gift options.
While it may be fine to ship something in a plastic bag or a brown box or a manila envelope (that’s what they send those MacAir computers in, right?), this doesn’t fly with gifts sent directly to the recipient. It also stinks for gift givers who ship items to themselves to wrap and give personally. The customer now has to find an appropriate box to put that personalized t-shirt in, and all he has kicking around is an empty GAP box from last Christmas. Providing a gift box solves a customer problem.

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